Useful hints, tips, advice, commentary and general musings on the world of digital marketing.

Category Archives: SEO

Claim your Google My Business listing in 5 Steps

Google My Business LogoGoogle My Business is a free business profile listing which can seriously impact your search engine rankings and the ability of your potential customers to find you and call you.

It can be a little confusing to set up, so we’ve tried to simplify things below, however Google does have a Help section if you get stuck, and there’s also a really handy mobile app that allows you to update your listing(s) on the go.

Step one:

Choose a Google email account (or set one up) that will be the primary management account for your business going forward.

Step two:

Log in to that account!

Step three:

Navigate to https://www.google.com/business/ and hit “Start Now”

Step four:

Search for your business name, and if you can’t find it listed, select:

Add your business

OR if it is already listed, click on the listing and claim it as the business owner. If somebody else has already claimed it, Google will let you know, then it’s a matter of figuring out the email address associated with the listing, (ask around your workplace!) and using that email address to manage it going forward. 

Step five:

Once you’ve entered your business Name, Address, Phone Number, Website, etc. Google will ask you to “Verify” your listing. There are two ways to do this: 

1 – via a phone call (they’ll call your primary business phone number to check you are real)

2 – via a postcard in the mail (they’ll send a code to your physical address which you then input online to verify that you exist at the listed location)

Once you’ve set up the basics on your My Business profile you can go ahead and add photos of the business and staff, and your customers can add their own Google Reviews. This all helps to flesh out your profile on the Google search engine results page. 

 

End of Year Offer!

End of Year Offer!

Know anyone is thinking of updating their website, or thinks it could be better but is not sure where to start? We’re giving away 3 x Website Audits between now and Christmas. You’ll receive: – a written report outlining things the site is doing well – areas in which the website could improve – an… Continue Reading

How to be number one on Google

How to be number one on Google

People turn to Google in their I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. For this reason, it’s vital that your business is represented on the search engine results page when people search for keywords relating to what you do. There are 3 main ways you can get your business onto the first page… Continue Reading

How to Write Great Links

How to Write Great Links

Links on a webpage are vital, they connect to other relevant information, shorten pages, and avoid users having to read through a great wall of text. But too often the actual text used in the link is really vague, not helpful, and superfluous. Don’t use “click here” or even “read more”. People are smart. We… Continue Reading

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