People turn to Google in their I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. For this reason, it’s vital that your business is represented on the search engine results page when people search for keywords relating to what you do. There are 3 main ways you can get your business onto the first page… Continue Reading
It’s an all too familiar story among business owners. We spend so much time working on our business and doing what we love, that certain aspects get pushed down the list. One of the most important marketing tools for your business is your website, and most of us have brilliant ideas about how we would… Continue Reading
Links on a webpage are vital, they connect to other relevant information, shorten pages, and avoid users having to read through a great wall of text. But too often the actual text used in the link is really vague, not helpful, and superfluous. Don’t use “click here” or even “read more”. People are smart. We… Continue Reading
Hey everyone, it’s time to get a mobile-friendly website – right now. If you’re a business owner, you’ve probably heard loads of people tell you it’s important that your website is “mobile-friendly” i.e. viewable and able to be interacted with on a smart phone. Over the past few years, mobile web traffic has soared. So… Continue Reading
Conversion optimisation when applied to a website is the process of perfecting or improving the rate of conversion (i.e. the user taking the action you want them to take). When applied successfully, conversion optimisation means you can get a much higher return from your website. So what is a “Conversion”? A conversion could mean different… Continue Reading
Every year as the summer holidays approach, many businesses gradually wind down their advertising efforts, particularly their online investment. There are many reasons to pause your online advertising over the Christmas and New Year break, however there are many, many, more to keep it running. It all depends on the nature of your business, with… Continue Reading
When you are trying to promote your own business, whether it’s a product or service you believe in or your own expertise, it can be very difficult to maintain confidence in your own ability and knowledge. Below are three strategies I live by and recommend to all of my clients. Be confident Remember: Just… Continue Reading
Many of my clients are currently trying to find the balance between investing in business growth while conserving their budget – a very common battle for all small businesses. In terms of real ROI you can’t go past Search Engine Marketing, but what if you simply can’t afford to compete with the big players and… Continue Reading
There are many benefits to being self employed, but on this wintry Auckland day a few in particular come to mind: Ability to create my own little oasis Wearing ugg boots 24/7 Coffee machine only a few steps away I control the soundtrack – DJ JJ is my name I’m also very much enjoying the view… Continue Reading
That’s correct I’ve launched a blog, a repository for all of my bright ideas (ha) and a way to get out advice and news regarding the online marketing industry. Look out for promotions, ideas and tips posted here and on social media, or subscribe to email updates using the form. Catch up soon! J Continue Reading
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